CoeLab Privacy Policy

Last updated: July 2, 2026

1. Introduction

Welcome to CoeLab, where we prioritize the privacy and security of our users above all. This Privacy Policy explains how CoeLab, LLC (“CoeLab,” “we,” “us,” or “our”) collects, uses, discloses, and protects your information when you use our website, applications, connected-device integrations, and related services (collectively, the “Services”). We are committed to ensuring that your privacy is protected and that your data is used responsibly.

At CoeLab, we understand the importance of privacy in the digital age and strive to be transparent about our data practices. This policy is designed to help you understand what information we collect, why we collect it, and how you can manage, update, or delete your information. Our goal is to provide you with a safe, secure, and personalized experience that meets your needs and expectations.

By accessing or using the Services, you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use the Services. Should we ask you to provide certain information by which you can be identified, it will only be used in accordance with this Privacy Policy.

We encourage you to read this Privacy Policy carefully. If you have any questions or concerns about our practices, please contact us using the details in the “Contact Information” section below.

2. Information We Collect

Types of Personal Information Collected

At CoeLab, we collect various types of personal information to enhance your experience and provide you with customized services. This information includes but is not limited to:

  • Name and Contact Details: such as your name, email address, telephone number, and any other contact information you choose to provide.

  • Account Information: details you provide when creating an account, such as username, password, date of birth, and profile settings.

  • Athletic and Health-Related Information: information related to your athletic activities, including data uploaded from your fitness devices, training logs, heart rate, GPS routes, workout duration and intensity, and performance analytics. Some of this may constitute sensitive or health-related data, which we handle with heightened care.

  • Automatic Device Uploads: when you connect your fitness devices or third-party applications via our shared API, we automatically receive activity data from those devices and services.

  • Payment Information: if you purchase a subscription or other paid features, our third-party payment processors collect and process your payment details. We do not store full payment card numbers on our servers.

  • Cookies and Usage Data: information on how you interact with the Services, including pages visited, features used, time spent, device and browser type, IP address, and similar data collected through cookies and comparable technologies.

Methods of Collection

  • Account Registration: information you provide directly when you create and maintain an account.

  • Auto Device Upload and Shared API: data automatically transmitted when you connect a fitness device or third-party service to your CoeLab account.

  • Cookies and Tracking Technologies: information collected automatically as you navigate and use the Services.

Children and Minors

The Services are not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13 without verifiable parental consent, consistent with the Children’s Online Privacy Protection Act (COPPA). For users between the ages of 13 and 18, we require that a parent or legal guardian review and consent to this Privacy Policy and the Terms and Conditions before the minor uses the Services. If we learn that we have collected personal information from a child under 13 without the required parental consent, we will take reasonable steps to delete that information promptly. Parents or guardians who believe their child has provided us with personal information may contact us to request its review and deletion.

3. How We Use Your Information

The personal information we collect serves multiple purposes, including:

  • Service Provision: to create and maintain your account, provide the Services, and ensure their optimal functionality, including displaying your athletic analytics.

  • Communication: to communicate with you about your account, the Services, updates, security alerts, and customer support.

  • Improvement of Services: to understand how the Services are used and to develop improvements that enhance user experience and satisfaction.

  • Personalization: to tailor content, training insights, and recommendations to your preferences and activity.

  • Marketing: with your consent where required, to inform you about new features, offerings, and promotional content that may be of interest to you.

  • Legal and Security Purposes: to protect the rights, property, and safety of CoeLab and our users, to prevent fraud and abuse, and to comply with applicable law.

Our commitment is to use your information to provide a personalized, efficient, and secure experience on our platform.

4. Information Sharing and Disclosure

At CoeLab, we value your privacy and are committed to maintaining the confidentiality of your personal information. We do not sell your personal information for money. However, there are specific circumstances under which your information may be shared with third parties:

  • Service Providers: we may share your information with third-party service providers who perform services on our behalf, such as hosting, data analysis, payment processing, information technology and related infrastructure, customer service, email delivery, and auditing. These providers are authorized to use your personal information only as necessary to provide these services to us.

  • Legal Requirements: we may disclose your personal information if required to do so by law or in the good-faith belief that such action is necessary to (a) comply with a legal obligation, (b) protect and defend the rights or property of CoeLab, (c) act in urgent circumstances to protect the personal safety of users or the public, or (d) protect against legal liability.

  • Business Transfers: in the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of CoeLab’s assets, your personal information may be transferred as part of the transaction, subject to the privacy policy of the acquiring entity.

  • With Your Direction or Consent: when you choose to share your activity or profile with other users, connected apps, or the public, or otherwise direct us to share your information.

Third-Party Services

CoeLab uses various third-party services that may collect information directly from our users, including:

  • Analytics Services: to better understand how users interact with the platform, engagement, and usage patterns.

  • Advertising Services: we may partner with third-party advertising networks that use cookies, web beacons, and similar technologies to collect information about your activities to provide interest-based advertising. We do not share your health or athletic performance data with advertising networks for targeted advertising.

This Privacy Policy does not cover the collection or use of information by third-party services. We encourage you to review the privacy policies of any third-party services you interact with to understand their practices.

5. Your Privacy Choices and Consent

Options Available to You

  • Profile and Account Settings: you can review, update, or delete certain information from your profile and account settings.

  • Communication Preferences: you can opt in or out of marketing communications at any time through the unsubscribe link in our emails or your account settings.

  • Cookie Preferences: you can set your browser to refuse some or all cookies, or to alert you when cookies are being sent. If you disable cookies, some parts of the platform may not function properly.

  • Device and App Connections: you can disconnect any connected fitness device or third-party application at any time from your account settings.

Withdrawing Consent or Opting Out

If you wish to withdraw consent for the collection, use, or sharing of your personal information, or opt out of certain uses, you can contact us directly using the details in the “Contact Information” section, or use the tools and settings provided on our platform. Please note that withdrawing consent or opting out may impact your experience and the services we can provide.

6. U.S. State Privacy Rights

Depending on your state of residence, you may have specific rights under state privacy laws. CoeLab, LLC is based in Reno, Nevada.

  • Nevada Residents: under Nevada law (NRS 603A), Nevada consumers have the right to submit a verified request directing us not to make any covered “sale” of certain personal information we have collected or will collect. To exercise this right, contact us at info@coelab.co.

  • California Residents: if applicable, California residents may have rights under the California Consumer Privacy Act (CCPA/CPRA), including the right to know, delete, and correct personal information, and the right to opt out of the “sale” or “sharing” of personal information and to limit the use of sensitive personal information. We do not sell or share personal information as those terms are defined under the CCPA, and we will not discriminate against you for exercising your rights.

  • Other States: residents of other states with comprehensive privacy laws may have similar rights of access, correction, deletion, portability, and opt-out. We honor these rights as required by applicable law.

To exercise any of these rights, contact us as described below. We will verify your identity before fulfilling your request and will respond within the timeframes required by applicable law. You may designate an authorized agent to make a request on your behalf, subject to verification.

7. Data Security

CoeLab is committed to protecting the security of your personal information and takes several measures to safeguard your data from unauthorized access, use, alteration, and disclosure:

  • Encryption and Security Measures: we use encryption and other security measures to protect sensitive information transmitted online and to prevent unauthorized access to our systems.

  • Access Control: access to your personal information is limited to employees, contractors, and service providers who need it to perform their functions and who are contractually required to maintain confidentiality.

  • Regular Audits: we conduct regular reviews of our data collection, storage, and processing practices, including physical security measures.

  • Incident Response: in the event of a data breach, we have procedures in place to notify affected individuals and regulators as required by law.

Despite our efforts, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security. We encourage you to protect your information online, including by choosing strong passwords and keeping your software up to date.

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, including to satisfy any legal, regulatory, tax, accounting, or reporting requirements.

  • User Account Information: retained while your account is active and for a reasonable period thereafter in case you reactivate the Services, and as necessary to comply with legal obligations, resolve disputes, and enforce our agreements.

  • Activity and Usage Data: such as training logs and performance analytics, retained consistent with the purpose of collection and the need to answer queries or resolve problems.

  • Marketing Information: retained for a reasonable period from the date you last expressed interest in our content, products, or services.

We determine the appropriate retention period based on the amount, nature, and sensitivity of the data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process it, and applicable legal requirements. When we no longer need your personal information, we will securely delete or anonymize it, or, if that is not immediately possible (for example, because it is stored in backup archives), we will securely store it and isolate it from further processing until deletion is possible.

9. International Data Transfers

CoeLab is based in the United States, and your information will be processed and stored in the United States. If you access the Services from outside the United States, please be aware that your information may be transferred to, stored, and processed in a country that may have data protection rules different from those of your country.

Where we transfer personal information internationally in a manner subject to applicable data protection laws, we implement appropriate safeguards, such as standard contractual clauses approved by the relevant authorities, to help ensure your information receives an adequate level of protection. By using the Services, you understand and consent to the transfer of your personal information to the United States. We will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy.

10. Your Data Protection Rights

Depending on your location and subject to applicable law, you may have the following rights regarding the personal data we hold about you:

  • Right to Access: to request a copy of the personal information we hold about you and to confirm we are lawfully processing it.

  • Right to Correction: to request correction of incomplete or inaccurate data we hold about you.

  • Right to Deletion: to request deletion of your personal data where there is no overriding reason for us to continue processing it.

  • Right to Restrict Processing: to request that we suspend the processing of your personal data in certain circumstances.

  • Right to Data Portability: to receive the personal data you provided in a structured, commonly used, machine-readable format and, where technically feasible, to transmit it to another organization.

  • Right to Object: to object to processing based on our legitimate interests or for direct marketing purposes.

  • Right to Withdraw Consent: to withdraw any consent you previously provided, without affecting the lawfulness of processing before withdrawal.

How to Exercise Your Rights

To exercise any of these rights, please contact us using the information in the “Contact Information” section. We may need to request specific information to confirm your identity and ensure your right to access your personal data. We will respond in accordance with applicable law and within the required timeframes. In some cases we may be unable to fully comply with your request — for example, if it is technically impractical, could jeopardize the privacy of others, or would violate a legal obligation — and we will inform you of the reasons.

11. Cookies and Tracking Technologies

CoeLab uses cookies, web beacons, and similar technologies to enhance your experience, understand user behavior, and improve the effectiveness of our content and advertising.

  • Cookies: small text files placed on your device to collect standard internet log information and visitor-behavior information, remember your preferences, and provide a more personalized experience.

  • Web Beacons: tiny graphics with a unique identifier (also called “pixel tags” or “clear GIFs”) used to track online movement or access cookies.

  • Similar Technologies: scripts, tags, and local storage used to measure effectiveness and personalize content.

These technologies support essential platform functions, analytics and performance, personalization, and advertising. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline them. If you block cookies, you may not be able to access certain interactive features of the Services. If you have questions about our use of these technologies, please contact us.

12. Third-Party Websites and Services

The Services may contain links to websites, applications, and services provided by third parties. These links are provided for your convenience and do not signify that we endorse those sites or their content. Once you leave the Services, we do not control and are not responsible for the privacy or content of other websites or services, which are not governed by this Privacy Policy. We encourage you to review the privacy policies and terms of any third-party websites or services you access.

13. Changes to This Privacy Policy

CoeLab regularly reviews and updates this Privacy Policy to reflect changes in our practices, technologies, legal requirements, and user feedback. We will communicate significant changes through prominent notice on the platform, by email, or through other appropriate methods, and will update the “Last updated” date at the top of this document. Your continued use of the Services after changes take effect constitutes your acceptance of the updated policy. If we make material changes affecting how we use or disclose previously collected personal information, we will provide additional notice and/or obtain consent as required by law.

14. Contact Information

If you have any questions, concerns, or comments about this Privacy Policy or how we handle your personal information, please contact us:

  • Email: info@coelab.co

  • Hours: Customer service is available 8 AM – 5 PM PST.

Your feedback is important to us. Whether you have a question about our privacy practices, need help managing your personal information, or wish to report a concern, please do not hesitate to reach out. We are here to help and to ensure that your privacy is respected and protected.